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BOOK SUMMARY :

This book is the very first in english to explore beers steady rise to become japans beverage of the masses based on his extensive translations of japanese language source material author jeffrey w alexander reveals how japanese brewers adopted and domes ticated beer in just a few generations despite its entirely foreign originsbrewed in japan exploresbrewed in japan the evolution of the japanese beer industryby jeffrey w alexander university of british columbia press 2013 xii 302 pages 9500 cloth 34 brewed in japan the evolution of the japanese beer industry by jeffrey w alexander university of hawaii press nonfiction alexander charts the growth of japans four major brewers kirin beer in japan comes mostly from the countrys four major beer producers asahi kirin sapporo and suntory producing mainly pale colored light lagers with an alcohol strength of around 50 abv pilsner style lagers are the most commonly produced beer style in japan but beer like beverages made with lower levels of malts called happoshu literally bubbly alcohol or non malt happsei this book explores the many challenges that faced the early production and sale of beer in japan including its evolution from a uniquely western beverage into a thoroughly domestic japanese read more

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